Perfume Projects and References
How a fashion brand became an everyday companion
17 years of collaboration. More than one million products manufactured. And a brand experience that reaches far beyond clothing.
Fashion accompanies people throughout their day. A fragrance can make that connection even more personal: it becomes part of how they express themselves, their familiar rituals and special memories. That was the opportunity for a growing German fashion brand when the idea for its first perfume emerged.
A brand to wear. A connection to feel.
It began with a question from the advisory team: could a signature fragrance complement the collection? Thorsten Biehl showed the management team what perfume could bring to the business – and to the relationship between the brand and its customers.
Perfume creates another deeply personal point of contact. Reaching for the bottle in the morning, holding the familiar logo, feeling the fragrance on the skin. Together with the clothing, it creates a coherent sense of identity: This brand feels like me.
A purchase becomes a daily ritual. The brand remains present in its customers’ lives long after they leave the store.
One idea grew into a world of fragrance
Thorsten Biehl led the consultancy and the entire fragrance development process. Working with the design team, he also developed the product presentation. Fragrance, bottle and design were intended to tell the same story as the fashion: unmistakably aligned with the brand and emotionally engaging for its customers.
The first perfume sold exceptionally quickly after launch. A second men’s fragrance followed. Before long, the womenswear brand also had its own fragrance line.
Over around 17 years, that single product grew into an expanding fragrance portfolio, with more than one million products manufactured in total. Further creations reached additional audiences and broadened the brand experience.
A familiar fragrance. A reason to return.
For customers, perfume became another way to express their connection to the brand. For the company, the fragrance line became a lasting source of revenue and contribution margin, supported by many repeat buyers.
Its particular value lies in the combination: clothing defines a visible style, while fragrance adds a personal, emotional dimension. Each application can renew that connection – familiar, natural and close.
A signature fragrance makes a brand part of everyday life beyond the wardrobe. It gives the brand a presence on the skin – and a place in its customers’ personal experience.
Further references on request
We would be happy to discuss further relevant project experience with you personally. Client and brand names are shared on request, subject to confidentiality.
A broad range of fragrance and product formats
Our experience includes bespoke perfume development and private-label projects, as well as fragrance concepts for brands and hotels, olfactory events, exhibitions and training programmes. Other project formats include room fragrances, reed diffusers, candles, cosmetics, sampling products and point-of-sale materials.
The appropriate scope for a project depends on the product, brand, audience and planned market entry. We define the assignment together and coordinate the specialist partners required.
Experience that connects every stage
Thorsten Biehl brings more than 30 years of experience in the fragrance industry. Olfaktorische Welten combines strategic advice, creative direction of fragrance development and coordination of implementation.
More about bespoke fragrance development
More about perfume manufacturing and private label
Let’s discuss your project
Are you planning a perfume, fragrance concept or olfactory brand project? Tell us briefly what you would like to develop, who it is for and when you intend to launch.